competitive intelligence competitive intelligence

Competitive Intelligence

Monitoring of the competition

One-time or regular analyses of what is happening on the competitive marketplace of your own industry.

We provide a comprehensive look at the marketing activities of the competition. We can disclose differences between the products or services of your competitors, and keep you informed about important changes on the marketplace.

eCIM

Early warning system for detecting changes on the competitive marketplace.

Using our own applications and tools, we provide our clients comprehensive information concerning events taking place in the competitive market environment. Information provided by us supports decision-making across the company.

Specialised teams

Specialised project teams work on each monitored industry on a long-term basis.

Thanks to high specialisation we are able to detect the most important events on a selected marketplace, we understand products and parameters, and keep our clients advised about them using an early-warning system.

dMonitor

Monitoring of direct-marketing communications.

dMonitor enables you to keep up-to-date about direct-marketing activities in selected industries.

Benchmarking

Knowing the competition helps to better identify market opportunities.

We analyse variances in product definitions, sales processes, the price and discount policy of the competition, we compare the performance of various sales channels.

Monitoring marketing campaigns

Our clients have high expectations of the speed of delivering market information.

Using our own system of detecting marketing activities, we forward information about campaigns within 24 hours from their launch or change.